Here is What You'll Learn
Lead quality over quantity
According to Forrester Research, only one percent of leads generate revenue for most B2B companies. Marketers waste 99 percent of their time and money on leads that will never become customers.
Abandon the archaic sales funnel
Learn how to adopt a sales and marketing flywheel using account-based marketing to create sustainable growth.
High-impact engagement strategies
Develop a high-impact 8-step touchpoint plan to attract your ideal customer profile for the challenging attract stage of the flywheel.
Common sources of flywheel friction
Friction kills flywheels and all of that momentum you worked so hard to achieve. So, its vital to identify and remove those likely points of friction that affect the customer experience.
About Lori Turner-Wilson
Lori Turner-Wilson is CEO and founder of RedRover Sales & Marketing Strategy, an award-winning agency in Memphis delivering marketing results, guaranteed.
Before opening RedRover, Lori spent more than 15 years leading corporate sales, marketing and communications teams for Hampton Hotels, First Horizon National (or First Tennessee) and TCBY Enterprises. She is the recipient of numerous industry awards including Addy awards, Communicator awards, and a Telly, as well as earning the Impact Award through the Vistage CEO network. She penned an Amazon best-seller, on the topic of sales and marketing, which is aptly titled WOOF.
Founded in 2006, RedRover is out to change what you’ve come to expect from an agency. RedRover is a true marketing partner that cares about the growth of our clients’ businesses. For RedRover, the status quo isn’t good enough. Each plan we build is grounded in research and custom-designed to deliver a predictable ROI that we guarantee. We are an agency of a different breed.
What People Say About RedRover
"They take an insightful, big-picture approach to strategy development, and their ability to deliver on both our marketing and training needs was a crucial factor in the decision to partner with them.”
Glen Thomas, PIO
Memphis-Shelby County Airport Authority
"RedRover customized a training session that addressed our needs. The board members who participated are ‘fired up’ to start the development process. Now, they see themselves as a bridge or conduit between a donor and a cause. They are more confident in their ability to ask, and they are more prepared to overcome objections to giving. This training was worth the extra time and resources."
Tammie Ritchey, CFRE, Senior Vice President of Development/Foundation Executive Director
Regional One Health Foundation
"From day one, Red Rover has produced high caliber deliverables. Their ability to apply a robust process across a myriad of industries - chiseling out clear core competencies, while also highlighting potential areas of concern has been instrumental in evaluating opportunities that our firm pursues. Work from RedRover is the gold standard!"
Kevin Van Eekeren, Founder and CEO